Tag: Advertising

“Display’s New Kingpin: Facebook’s No. 1” via Advertising Age

Facebook doesn’t really have to try to become the biggest player in digital media; it simply is.

The social network is estimated to book $2.19 billion in ad revenue in the U.S. this year, all of it classified as display, according to the latest eMarketer research. That sum takes on new significance now that Yahoo and Google are estimated to make less in display than predicted. The firm projects Google will make $1.15 billion in display ads for 2011, down 10% from an earlier estimate, while Yahoo is expected to bring in $1.62 billion from banner ads, down less than 2% from an earlier analysis.